About SoHoodie

About SoHoodie

We won’t say that it was an accidental invention,  but SoHoodie originated on a bit of a luck among friends.  One day while working out, we decided we loved the feel of the hooded sweatshirt but didn’t want the bulk of an entire sweatshirt.  We had seen guys cut off the long sleeves of a sweatshirt but that wasn’t good enough.  It was still too heavy for the workout.  So we decided to grab a pair scissors and cut off the hood from a sweatshirt and thus SoHoodie was born.

 The stand-alone hood had the perfect feel of a hoodie sweatshirt without being too hot for a workout.  We also realized that the SoHoodie was absolutely perfect for cold weather.  SoHoodie keeps the head and neck warm and provides protection from the winter elements without messing up your hair or the need to put on or remove an entire layer of clothing.  SoHoodie is the coolest alternative to the winter hat.

The next evolution of SoHoodie came from the inspiration of watching athletes put towels on their heads while sitting on the bench.  We realized that a terry cloth towel felt great on your head to wipe off the sweat or to cool you down, but an entire towel on the head just looked stupid – at least it did to us.  We decided we needed to make a hood just out of terry cloth material.  We started working out in the prototype and it felt so great during a workout.  We even dunked the hood in ice cold water after a workout and put it our head and it felt awesome.  Hence, the terry cloth hood was born.

Then, we decided to put the logos of our favorite sports team and our kids’ youth sports team on the side of the SoHoodie and it became even cooler.  The plan was hatched to try and build SoHoodie into a real business.  We designed a kick-ass hood and got the lawyers involved.  We applied for and were granted a design patent on the hood.  Remarkably, we are the ones with a stand-alone patented hood. 

We started wearing SoHoodie around and everyone who saw it loved it.  We started manufacturing the products, put up the website and wow, we got some orders.  The kids starting to wear SoHoodie as part of their sports uniforms to practice and for game days and soon enough the parents wanted to wear them on the sidelines cheering their kids on.  We got some great collegiate licenses to put on the sides of SoHoodie and we sold even more.  Then, the professional athletes and collegiate athletes began to call us after seeing the hood all over social media.  Please, check out our website to take a look at all of the athletes that have worn SoHoodie.

We have firmly planted the SoHoodie flag at the intersection of youth sports, collegiate fan gear, great workout and performance gear, cold and inclement weather gear and just all round simple coolness.  We invite you to jump on the SoHoodie bandwagon and we simply ask you to GET IN THE HOOD.